Thinking of this, a group of friends got together to remind the inhabitants of São Paulo that millions of hearts beat together there. They mapped out a few of the city's statues, fabricated Styrofoam red hearts, went out during the night and glued them to the statues. The city awakened wearing hearts on it sleeves.
The group filmed the intervention and, like any good collective movement nowadays, made available a tutorial video teaching how to spread the love elsewhere. And soon many cities in Brazil awoke with exposed hearts.Check out their Facebook page that gathers their interventions and how these have become viral in many cities all over Brazil.